digitalSARAL Inc.

  IMPORTANCE OF BUSINESS WEBSITE By SARAL GUPTA Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs. Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertain...

  Publishing high-quality content & still can't see results?  You could be under-utilizing SEO. Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today. Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers. 1.   Write content with a user point of view You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you. It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Mark...

The importance of content in 2020  by SARAL GUPTA importance of content in 2020 Whilst a strong digital marketing strategy is made up of a variety of components, content is arguably the most important part, and it affects almost every aspect of your marketing strategy. Consistent, quality content helps to support every part of your digital marketing strategy. From your website to social media, to email marketing and PPC advertisements, all of these things need great content to be successful. In 2020, content marketing is absolutely essential for any business, and is no longer just an extra tactic but a fundamental necessity, as consumers now expect businesses to be providing them with high-quality content. Content helps you to become more visible online, both through your website on search engines and on social media. The content you create is a way to set yourself apart from competitors and create your own brand identity. It is also a way to help you to connect with your audience,...

 Why Do You Need a Digital Marketing Strategy – Benefits of Digital Marketing Why Do You Need a Digital Marketing Strategy to Be Great? Companies are learning more and more that a strategy is necessary when considering leveraging digital tactics to reach marketing goals. From the local mom and pop shop who can no longer lean on walk-in traffic for sales, to the startup trying to spread the word about their services, to the B2B company looking to promote a new product in their vertical market­—a focused and diversified digital marketing strategy that considers overall business goals and leverages more robust tactics than just a single page website is imperative for any business who wants to become or remain competitive in their industry.   The Benefits of a Strong Digital Marketing Strategy At Marathon, when we provide digital marketing services for another company, a part of our process in determining a strategy for the specific service includes understanding the company’s ove...

  5 Ways To Become A Better Content Writer How to make your writing more compelling and engaging for readers. Every day there is a lot of new content that’s created and pushed out into the world. Some of it is compelling, and draws you in immediately filling you with an insatiable desire to know more. But then there is a big pile of content that is produced ‘just because’, and it provides no real value to the reader. It’s just another bit of distraction and noise in an already over saturated world. If you spend much time reading things produced by the regular content mills and popular press, it all becomes pretty bland and boring very quickly. It may be optimized for SEO, but it typically doesn’t do a lot for readers. It doesn’t solve a problem or illuminate an issue in a new way. Providing value and service to your audience is an important if not absolutely essential part of creating content. If this isn’t your goal, you might want to rethink the purpose behind what it is that you...

 What A Freelance Copywriter Can Do For Your Business Creating content is essential to the success of any B2C or B2B business. You don't have to be in the copywriting business to create stunning content. All you need is the right team to tackle the job. That's where freelance copywriters come in. For many business owners, working with freelancers can be outside their comfort zone. Here, we'll break down what a freelance copywriter can do for your business and why you may want to hire one. Understanding Freelance Copywriting A copywriter is a professional writer that creates content with the focus of marketing and selling products or services. They are different from content writers in that content writers simply write web content to inform, but not to encourage sales or conversions. A freelancing copywriter is someone who offers these services in a remote capacity. They work from a home office or local coffee shops to deliver projects that support your marketing objectives....

  Is It Better to Write Your Own Copy or to Outsource It? Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that you’ve been trying to get to for weeks. It might be “Send an email newsletter.” Or “Post something on social media.” “Publish a blog article.” “Write the sales page.” It’s an important task that you know will push your business forward. But also… it requires writing. And that’s a one-ingredient recipe for procrastination. Luckily, you can get away without writing anything for a while. For a long time, even. If you work only through referrals, and you’re happy working with only a few clients every year, you don’t need to publish a word. You just need to keep delivering great work and asking for referrals. But at some point, you realize that it’s time to grow. You need to stop hiding, start showing up as an expert, and build an audience through great content. ...

 14 Facebook Ad Mistakes Most Beginners Make That Completely Kill Conversions image Stop wasting time and money on underperforming ads and read this article to write better ads and  improve your conversion rates.One minute, you’re on a roll. But, just two hours after hitting that button, you’re wondering why you even thought your ad was good. Every time you think you’re going to write the best one of all time, you check yourself now. You question whether you should just close Facebook Ads Manager and back away.Well, don’t stress too much — as it turns out, it’s a common problem. Even the people you admire and follow have struggled and will continue to struggle with FB ads to some degree.But see, here’s the thing: just because it’s a common problem, it doesn’t mean it’s not a serious one. Over time, poorly put-together Facebook ad campaigns eat away at your ad budget. It’s especially problematic if you’re not well-versed in the basics, best practices, and bad habits of creating...

  Practical tips to boost your site conversions. website design principles and trends 11 Web Design Principles that Will Boost Your Conversion Rate by SARAL GUPTA  Do you want to boost conversions on your website? As smart marketers know, your design can make all the difference. In this post, we’ll share 11 web design principles that will boost your conversion rate. Many marketers harp on the importance of SEO, social media, creating lead magnets that convert and the like, yet building an excellent website to start with is so often overlooked. While all of these components do matter, your web design isn’t just a “pretty face.” Web design can actually make or break your conversion rates. According to research from Stanford University, 46.1% of people say a website’s design is the top criteria for deciding if a company is credible or not. So it’s extremely important that your design looks professional. Whether or not your website is aesthetically pleasing also plays a big role i...

Top 10 Web Design Trends for 2020 Updated At a time when push notifications and never-ending open tabs keep competing for our attention, it may come as no surprise that this coming year, web design will be all about intuitiveness and clarity of use. In an environment that’s awash with information and stimuli, today’s websites need to be delivering their messages all the more clearly in order to stand out. The following web design trends for 2020 are here to ensure clear and uncluttered websites, while still being rich with content and visuals. And above all, these striking trends can help you create a website that’s perfectly in style and up-to-date: Top 10 web design trends for 2020 Oversized type and elements Split screen content Solid color blocks Plenty of whitespace Exposed grid and windows Fluorescent 3D digital artwork Overlapping layers Motion and interactivity Fullscreen forms Tailored illustrations 01. Oversized type and elements In order to communicate clearly and instantane...