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Digital Marketing

What is digital marketing? Digital marketing is a process that uses digital media to market products or services to a wide variety of markets and target audiences through an array of technological devices. While digital marketing is primarily carried out through the internet, it also makes use of hand-held devices, display advertising and any other digital medium - as long as there is a screen, digital marketing can find its way onto it. There are many types of digital marketing as well as several styles through which it can be carried out, including: search engines social media platforms paid advertising These will all be discussed in detail below. In essence, digital marketing focuses on catching a potential consumer’s eye amidst an environment of sensory overload. It focuses on visual and audio aspects and strives to deliver an experience beyond the constraints of traditional marketing by making it more expressive and interactive. Untitled Design The workings of digital marketing ...