digitalSARAL Inc.

  Google’s impending takedown of third-party cookies in Chrome is a big win for privacy.  Google Chrome is ditching third-party cookies for good. If all goes according to plan then future updates to the world’s most popular web browser will rewrite the rules of online advertising and make it far harder to track the web activity of billions of people. But it’s not that simple. What seems like a big win for privacy may, ultimately, only serve to tighten Google’s grip on the advertising industry and web as a whole. Critics and regulators argue the move risks putting smaller advertising firms out of business and could harm websites that rely on adverts to make money. For most people, the change will be invisible but, behind the scenes, Google is planning to put Chrome in control of some of the advertising process. To do this it plans to use browser-based machine learning to log your browsing history and lump people into groups alongside others with similar interests. ADVERTISEMENT...