digitalSARAL Inc.

Meet the superheroes of the tech world: web designers and web developers. - SARAL GUPTA Designers and developers are behind every website you visit, every app you use and the social media platforms that keep us all connected. They keep the internet and technology user-friendly across a variety of platforms, such as mobile and tablet, which in turn safeguards businesses and the economy in our increasingly tech-based world. But what actually is the difference between web design and web development? And what does each role involve?         Web Developers Web developers focus on ‘how it works’.  They’re the tech-heads that have built the foundations of every website you have ever visited. They work behind the scenes to ensure that all code, programming and web applications run smoothly to optimise user experience, e.g.  quick load times and secure web transfers. Web developers are logically and mathematically minded and are excellent problem-solvers. What ...

 Importance of Web designing in today’s world In today’s Era, having a website is very important for any business. Everyone wants everything on their fingertips today. Many people are running companies in today’s globe by selling their products online. In this situation, website design enables a lot. In selling your products online, it plays a crucial role. A website reflects the business in front of the customer. So websites are needed to promote and sell the products in today’s globe. Significance of a website designer Companies cannot go everywhere and try to explain their products and sell them. Websites allow them to communicate obviously with each person about their products and services. Websites are capable of promoting companies without much cost.A website’s amount of clicks is greater if the website’s look is attractive and appealing. There is also likelihood that clients will receive favorable reactions. Effective website design provides an appealing look to your website...

 UX And UI Strategies Are you still wondering why the feedback you received after your last website re-launch was less than overwhelming? Don’t dwell on it. A lot goes into creating a user-friendly web design that captures its audience with an engaging, responsive experience. So if you’re new to UI and UX, listen up! We are going to give you a rundown of the simple strategies and do’s and don’ts behind user-friendly websites. Whether you’re passing on the responsibility or not, it is still essential for you to understand what web designers can do for your business and which web design principles they follow. So before we dive straight into it, let’s clarify what we’re talking about to ensure we’re all on board.  What Are UX And UI And Why Should You Care? We tried cutting through the UI and UX BS before. But let’s take a step back and start at the very beginning. UX stands for User Experience Design (yes, we too have been wondering why it’s not UE) whereas UI is short for User...

  Social Media Marketing for Smsocial media marketing for small business Every small business needs customers. Without qualified customers, it would be hard for any type of business (big or small) to survive in the long run. What’s the best way to acquire customers? Social media marketing for small business. While there are many reasons as to why you should use social media marketing for small business to enhance and grow your company, the most obvious being, it will help you win more customers. And help your company gain more prominence. With the growing popularity of social networking, there is little doubt that your potential customers are using major social media platforms such as Facebook, Twitter, and Instagram. And the best part is, many of these social media users (your prospects) visit these platforms everyday. social media marketing for small business Here are some stats to help you understand the importance of social media marketing for small business and why you need to...

Saral Gupta is the founder and CEO of digitalSARAL Niche,a digital marketing company that has achieved superior results for their clients On the surface, web design is about making a website look good, and anyone who says that would be right. After all, beautifully designed sites do get a lot of attention, and people who stumble onto them tend to spend more time within their pages to take in every pixel of visual brilliance web designers put into their work. To say that that is what web design is all about, however, would be an entirely different story. Looking good may be a must for a website, but so is being easy to use, engaging and successful in communicating whatever it’s selling — be it a product, a service or an advocacy. Coming up with a web design that works on various levels takes more than just an eye and a flair for aesthetics. Here are four tips that can help your web design be as effective as you can make it. 1. Keep users in mind. Websites are created for their users, so...

TOP 10 WEB DESIGN TRENDS TO CONSIDER IN 20 Websites and web-related resources are becoming an integral part of our daily lives. So as demand for web design skills increases — a lot of us may still not know what exactly is web design. In simple words, It is an art of planning and designing websites from scratch. There are a number of small aspects that fall under the wider web development umbrella, such as website architecture, user interface and user experience, webpage layout, navigation, colors, fonts, and overall graphics. With the combination of all these, web designers are busy creating masterpieces that absolutely stand out in the crowd. Some Interesting Fact About Web Design and Development The number of unique internet users worldwide is increasing drastically. According to the Internet live stats, there are approximately 543 million active websites on the internet.  The website development sector is flourishing. Hence, businesses are eager to make their footprints on the d...