digitalSARAL Inc.

  IMPORTANCE OF BUSINESS WEBSITE By SARAL GUPTA Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs. Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertain...

  Publishing high-quality content & still can't see results?  You could be under-utilizing SEO. Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today. Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers. 1.   Write content with a user point of view You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you. It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Mark...

The importance of content in 2020  by SARAL GUPTA importance of content in 2020 Whilst a strong digital marketing strategy is made up of a variety of components, content is arguably the most important part, and it affects almost every aspect of your marketing strategy. Consistent, quality content helps to support every part of your digital marketing strategy. From your website to social media, to email marketing and PPC advertisements, all of these things need great content to be successful. In 2020, content marketing is absolutely essential for any business, and is no longer just an extra tactic but a fundamental necessity, as consumers now expect businesses to be providing them with high-quality content. Content helps you to become more visible online, both through your website on search engines and on social media. The content you create is a way to set yourself apart from competitors and create your own brand identity. It is also a way to help you to connect with your audience,...

 Why Do You Need a Digital Marketing Strategy – Benefits of Digital Marketing Why Do You Need a Digital Marketing Strategy to Be Great? Companies are learning more and more that a strategy is necessary when considering leveraging digital tactics to reach marketing goals. From the local mom and pop shop who can no longer lean on walk-in traffic for sales, to the startup trying to spread the word about their services, to the B2B company looking to promote a new product in their vertical market­—a focused and diversified digital marketing strategy that considers overall business goals and leverages more robust tactics than just a single page website is imperative for any business who wants to become or remain competitive in their industry.   The Benefits of a Strong Digital Marketing Strategy At Marathon, when we provide digital marketing services for another company, a part of our process in determining a strategy for the specific service includes understanding the company’s ove...

  5 Ways To Become A Better Content Writer How to make your writing more compelling and engaging for readers. Every day there is a lot of new content that’s created and pushed out into the world. Some of it is compelling, and draws you in immediately filling you with an insatiable desire to know more. But then there is a big pile of content that is produced ‘just because’, and it provides no real value to the reader. It’s just another bit of distraction and noise in an already over saturated world. If you spend much time reading things produced by the regular content mills and popular press, it all becomes pretty bland and boring very quickly. It may be optimized for SEO, but it typically doesn’t do a lot for readers. It doesn’t solve a problem or illuminate an issue in a new way. Providing value and service to your audience is an important if not absolutely essential part of creating content. If this isn’t your goal, you might want to rethink the purpose behind what it is that you...

 What A Freelance Copywriter Can Do For Your Business Creating content is essential to the success of any B2C or B2B business. You don't have to be in the copywriting business to create stunning content. All you need is the right team to tackle the job. That's where freelance copywriters come in. For many business owners, working with freelancers can be outside their comfort zone. Here, we'll break down what a freelance copywriter can do for your business and why you may want to hire one. Understanding Freelance Copywriting A copywriter is a professional writer that creates content with the focus of marketing and selling products or services. They are different from content writers in that content writers simply write web content to inform, but not to encourage sales or conversions. A freelancing copywriter is someone who offers these services in a remote capacity. They work from a home office or local coffee shops to deliver projects that support your marketing objectives....

  Is It Better to Write Your Own Copy or to Outsource It? Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that you’ve been trying to get to for weeks. It might be “Send an email newsletter.” Or “Post something on social media.” “Publish a blog article.” “Write the sales page.” It’s an important task that you know will push your business forward. But also… it requires writing. And that’s a one-ingredient recipe for procrastination. Luckily, you can get away without writing anything for a while. For a long time, even. If you work only through referrals, and you’re happy working with only a few clients every year, you don’t need to publish a word. You just need to keep delivering great work and asking for referrals. But at some point, you realize that it’s time to grow. You need to stop hiding, start showing up as an expert, and build an audience through great content. ...