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5 Core Benefits of Accessible Website Design It's not enough to be beautiful. In website design as in real life, inner beauty counts at least as much. That's especially true when it comes to one of the core considerations you need to keep in mind as you build your website: accessibility. To make your website accessible means making sure that it's easy to read and understand for every type of audience. One in four adults today have some type of disability, and between 15% and 20% live with a disability that negatively impacts their ability to consume web content. How does your website account for that portion of potential customers? Think about it from your audience perspective: if you were blind, deaf, or could not use a mouse or trackpad, how would you navigate around the web? And, more importantly, how much preference would you give brands and organizations who understand and build towards your needs? The answer to that question is why so many businesses are starting to c...

Every business needs a web design that reflects who they are and provides value. Discover the 9 essential elements of a great website. WEB DESIGN Whether you're designing a new website or redesigning one, knowing what to include is vital. After all, the first impression is an important one. We put together a comprehensive list of what we believe every business website should consider. 9 effective elements of a good website Here are the 9 elements that make a successful website: 1. A business website needs a higher purpose Reaching people with a brand’s message and bringing them onboard as customers are the keys to any successful marketing strategy. Traditional advertising, like print, television, and radio ads, was once the only means of gaining new customers. Today, social media, digital advertising, and websites are the primary tools that companies use to get the word out about what they do. Just like any piece of a marketing strategy, a company website needs to have well-defined...

 Your Website Is Super Important For Your Business!   Having a website is important for small business for many different reasons.  From building credibility with customers to capturing leads and web visitors, your website should be an accurate representation of your company.  And even more than just that, it should be a powerful money making machine that brings you leads and new customers.   However, most websites are lost online and do nothing for business owners.  Why is this so, you might wonder?  Many business owners ask the same questions.  Can my website make money and how can I be found on Google are common things that are asked very frequently.   However, the answer isn’t as simple as just improving the design of the site.  The problem is that most web designers don’t know a thing about digital marketing.   Hire A Designer Who Can Set Your Site Up For Success!   The majority of web designers don’t know how to create a ...

  IMPORTANCE OF BUSINESS WEBSITE By SARAL GUPTA Living in the digital world, a website is now a necessity for a business, big or small. If you have a business and don’t have a website, you are probably losing a number of great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs. Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertain...

  Publishing high-quality content & still can't see results?  You could be under-utilizing SEO. Search engine optimization was not that complicated back in the old days. It just needed some keywords and backlinks incorporated in written content. And that was all. But, that type of SEO had no benefits in the long term as compared to the SEO we do today. Such days are long gone, and SEO writing is something more than basic techniques. However, here are some tips to help you generate content for the search engines and your real customers. 1.   Write content with a user point of view You have an amazing company and you want to tell the world about it. Yet when you compose your content for SEO, you have to shift your viewpoint. You have to see things from the point of view of your customers and above all, you have to write the things that appeal to you. It’s not about demonstrating what you can do to your customers, it’s about showing them what they get from you. Mark...

The importance of content in 2020  by SARAL GUPTA importance of content in 2020 Whilst a strong digital marketing strategy is made up of a variety of components, content is arguably the most important part, and it affects almost every aspect of your marketing strategy. Consistent, quality content helps to support every part of your digital marketing strategy. From your website to social media, to email marketing and PPC advertisements, all of these things need great content to be successful. In 2020, content marketing is absolutely essential for any business, and is no longer just an extra tactic but a fundamental necessity, as consumers now expect businesses to be providing them with high-quality content. Content helps you to become more visible online, both through your website on search engines and on social media. The content you create is a way to set yourself apart from competitors and create your own brand identity. It is also a way to help you to connect with your audience,...

 Why Do You Need a Digital Marketing Strategy – Benefits of Digital Marketing Why Do You Need a Digital Marketing Strategy to Be Great? Companies are learning more and more that a strategy is necessary when considering leveraging digital tactics to reach marketing goals. From the local mom and pop shop who can no longer lean on walk-in traffic for sales, to the startup trying to spread the word about their services, to the B2B company looking to promote a new product in their vertical market­—a focused and diversified digital marketing strategy that considers overall business goals and leverages more robust tactics than just a single page website is imperative for any business who wants to become or remain competitive in their industry.   The Benefits of a Strong Digital Marketing Strategy At Marathon, when we provide digital marketing services for another company, a part of our process in determining a strategy for the specific service includes understanding the company’s ove...