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How to create content that sells Content Marketing is a great way to generate business. Understanding the consumer, their journey and the purchase process is the fortitude of any content marketing strategy. The content should be simple, educate and inspire as well to influence the buyer’s decision towards a service or product. Here are a few tips on how to come up with great content. The 5C’s of Content Marketing Context – Pay attention to the context with which the content is developed and conveyed to the intended audience. Cornerstone – Decide on the primary elementary and essential topics for your blog/website/ marketing materials Content connection – Craft your content in such a way that it’s engaging and enticing your prospects to make their purchase decision Conversion – Draft your content in a way that there is a differentiating factor from your competition in the marketplace Copy – Your copy should be written in a way it carries an irresistible offer, conveys the benefits. Foll...

How to come up with a great brand name !   Deciding the name of your business is always fun and exciting. But there are many key challenges and struggles involved in finding a brand name which strikes a perfect balance between memorability, attractiveness and personality. Here are a few tips on how to get started with creating a great brand name. Step 1: Research The … Continue reading “How to come up with a great brand name” How To Brand a New Product BRANDING   Branding is a very important process for any product manufacturer. When a product is branded it ensures a higher quality in value, lifespan and recognition among consumers. The right kind of branding will also greatly help boost your product sales. So, how do we go about choosing the best branding strategy? Let’s have a look … Continue reading “How To Brand a New Product” What is Buyer Personas and Why is it important for your Business? BRANDING   Don’t you want to create marketing or promotional strategies that ...

The Art of Copywriting. 1. “Start by considering your tone of voice, which should be a reflection of your business’s personality. Is it funny? All business? Adventurous? Every business has its own identity and, the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent. 2. “Remember that people scroll through Facebook quickly, so lead with your most important message. There are also a variety of different ad formats, with different specifications for each. Stick to the important information and pay attention to the character count limit (for ad specs click here). Get the good stuff in before the text is truncated and if you have a specific action you want, be sure to make that part of the ad. For example, Visit our store, Call for a free quote, Check out our website, etc. 3. “Consider talking about things in terms of your customer’s mindset and what might appeal to them emotionally. Put yourself in their shoes and ask, ‘What would make me li...

QUARANTINE AND DIGITAL MARKETING As the quarantine season keeps everyone away from our supposed everyday workplace  routine to spending more time at home, sales and revenue are doing the same too. Is that good for any business? Let’s find out if quarantine and digital marketing are good a fit together.  Working from home during quarentine. With the onset of Coronavirus, marketing and sales are becoming more critical than ever. Most of today’s marketing needs to be done online as traditional advertising like radio and television have limited interaction. This is where online or digital marketing comes in, because people, are at home (willingly or due to movement restrictions) and, well, they are more frequently active on the internet because of lockdowns. Here are some marketing ideas that you may want to consider during this Coronavirus period. Maintain Connections on Social Media Over the last decade, checking up on social media accounts has become part of people’s daily rout...

Why Your Digital Marketing Strategy Needs Instagram By SARAL GUPTA Do you use Instagram for business? To me, answering that question should be the same as if someone were to ask: Do you have a Digital Marketing strategy? Both should receive an unequivocal yes. But you’d be surprised how many people bypass Instagram for their brand and miss out on what could be one of the best Visual Marketing tools out there. What makes it so great? Glad you asked. Here are five reasons Instagram Marketing should be part of your brand’s Digital Marketing strategy. 1. Direct Access to Your Target Audience Think hard on this one…do you know anyone who doesn’t have a personal Instagram account? Your grandma and the librarian don’t count. Let’s face it, with multiple sources concluding that over 1 billion people use Instagram every month, you can rest assured that at least some part of that population fits the description of your target audience. This access, combined with the personal nature of Social Med...

10 Advantages Of Digital Marketing Over Traditional Marketing By Saral Gupta Why Find a Digital Marketing Agency for your BusinessMarketing is the act of connecting with customers with a bid to convince them towards buying a product or subscribing to a service. Marketing, in whatever form, is one of the key activities that every business must partake in, as no business can survive without effective marketing and publicity. Digital marketing is any action carried out using any electronic media towards the promotion of goods and services. This is a primarily internet-based activity aimed at selling goods or providing services. The world is in a digital age, and millions of people spend so much of their time poking around digital platforms. Businesses are becoming increasingly aware of this fact and therefore leveraging on the popularity of these platforms to promote their goods and services. Marketing is all about connecting with customers in the right place at the right time, and if you...

Digital Marketing Services Company 10 Powerful Digital Marketing Strategies for Schools Schools or institutes need advertising to target more prospects every year for admission. If you are planning to promote your school with Digital Marketing, then you must read and apply the Digital Marketing Strategy for Schools.  I have researched this and asked many social media experts to give their advice on this topic. And now I have presented you with a fully Digital Marketing Strategies for Schools.   So, let’s get started with Digital Marketing Strategies to promote your school, encourage students to follow you, and enroll for admissions. If you are new to Digital Marketing, then you must read this ultimate guide detailing how digital marketing is important for your business.  The Most Popular Ideas to Market your School Online To inspire students on the Social Media platforms and Google Platforms you need to discover more creative ideas that will inspire and engage more s...

8 Cruel Lessons From a Year of Content Writing It’s a steady paycheck, but writing trash SEO articles can be soul crushing Content writing represents an opportunity for writers to secure a weekly paycheck. Payments for articles or creative writing are usually delayed and might not be released for months. Writers have bills like everyone else, but it’s important to develop a proper balance so that the lure for quick cash does not override your dedication to producing meaningful work. There are many content writing sites that allow authors to choose from a list of article assignments. Generally, the writer must complete a short online test and submit a writing example to sign up for an account. Once approved, the writer can work at his or her own pace and submit as many articles as they can write. The downside is that many of the assignments are monotonous and the pay is not great. Some of the lessons you learn from content writing will serve you in your other writing goals, and others m...

ABOUT APPROACH SERVICES FREE AUDIT CASE STUDIES INSIGHTSCAREERSFAQSCONTACT GUPTA  | DIGITAL MARKETING SARAL GUPTA | Digital Marketing Post Pandemic Plan: How To Successfully Re-Start Your Digital Marketing Plan Businesses throughout the country and other part of world are getting  back to work and need to adapt to the ‘new normal’. Whether that be introducing social distancing measures in-store, making sure staff feel safe or taking steps to increase online sales capacity, there are measures that’ll need to be put in place. As business moves online, digital marketing is more important than ever. The SQ Digital team has put together a guide to kickstarting a post-pandemic digital marketing strategy. ADAPT YOUR STRATEGY TO FIT NEW SHOPPING TRENDS Online shopping has soared since the pandemic hit, so if you haven’t done so already, be sure to capitalise on the online shopping craze. Understand what your customers will most value during the COVID pandemic. If you can gauge how yo...