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BRANDING


How to come up with a great brand name !

 
Deciding the name of your business is always fun and exciting. But there are many key challenges and struggles involved in finding a brand name which strikes a perfect balance between memorability, attractiveness and personality. Here are a few tips on how to get started with creating a great brand name. Step 1: Research The …

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How To Brand a New Product

BRANDING
 
Branding is a very important process for any product manufacturer. When a product is branded it ensures a higher quality in value, lifespan and recognition among consumers. The right kind of branding will also greatly help boost your product sales. So, how do we go about choosing the best branding strategy? Let’s have a look …

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What is Buyer Personas and Why is it important for your Business?

BRANDING
 
Don’t you want to create marketing or promotional strategies that are so precise and correct that they have minimal chance of failure and go hand in hand with your customers and drive sales? But how can anybody create such a strategy? Simple! By studying your customers thoroughly. Knowing every important information about them so that …

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How to pick the right font for your brand

BRANDING
 
Every font has a unique characteristic and impacts your brand hugely. Just like the colour and elements used in your brand, fonts also play an important role. Font’s are mostly overlooked though it holds a lot of weight on the overall feel of a brand. A typeface can literally make or break a piece of …

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When Should You Consider A Rebrand For Your Business?

BRANDING
 
Rebranding has been a very common business move for businesses over the years. One of the biggest example could be Coca-Cola. They have rebranded themselves continuously over the years in order to keep up with changing trends and look modern that walks hand in hand with different generations. Rebranding is so much more than changing …

- SARAL GUPTA

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